ACS Dobfar 2023

Celebrating 50 Years of Excellence Magic

The ACS 50 event, held at the Tribiano Mediglia plant on June 10, 2023, celebrated the 50th anniversary of ACS DOBFAR SPA with a magical Alice in Wonderland-themed party. Organized by Newton, the event transformed the ACS plant into a wonderland, making the people who contributed to ACS’s success over the past 50 years the real stars of the show.

Goals
  • Celebrate ACS’s 50th Anniversary
    Celebrate the company’s 50-year journey with a memorable event, reflecting on past achievements and strengthening bonds with employees and stakeholders.
  • Showcase Innovation and Growth
    Highlight ACS’s innovative spirit and growth, demonstrating the company’s leading position in the pharmaceutical industry through engaging and creative event elements.
  • Engage and Unite Employees
    Create an engaging and interactive experience that fosters a sense of belonging and unity among employees, encouraging them to continue contributing to the company’s success.
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Contents

The event featured an immersive Alice in Wonderland theme, with the Tribiano plant completely transformed to match the whimsical world. Guests were greeted with an aperitif and then led through four themed rooms: White Rabbit Room, Cheshire Cat Forest Tea Room, Mad Hatter Room, and Queen of Hearts Room, each offering unique and interactive experiences.

 

The celebration continued with a seated dinner, followed by a live performance by Boomdabash and a DJ set. The 10,000 sqm plant was adorned with elaborate decorations, including 360° projections and a 20-meter LED screen setup, creating a truly unforgettable atmosphere.

 

The event was designed to let employees see their workplace in a new light, transforming familiar spaces into a magical wonderland. From the entrance to the plant to the four thematic areas, every detail was crafted to ensure high levels of engagement and interaction.

A phygital engagement approach was employed, involving participants through immersive projections and live performances. Four backdrop zones featured actors and dancers dressed as iconic characters, inviting guests to explore and engage with the fantastical settings. The plated dinner itself was a sensory experience, with each course paired with artistic performances and storytelling.

The event utilized advanced technologies, including 360° projections and a 20-meter LED screen setup, to create an immersive and interactive environment. The combination of these technologies and live performances ensured a high level of engagement and a memorable experience for all attendees.

Results

1200

guests

4

themed areas

10

actors, dancers, and performers

projections

360°

5000 sqm

of decorated area

20

metres of LED screens

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