Event Storytelling
What do an eclipse and a toaster have in common?
Spoiler: it’s not a joke, it’s storytelling.
Storytelling is what we do at Newton when we help clients create a concept for their event. We imagine an impactful name, create powerful and engaging storytelling, and build a meaningful narrative. An example? This is the postcard we used to explain why we chose a toaster as a gadget for the “Eclipse” event! The eclipse is a phenomenon that changes the perspective of things. Colors change, shapes overlap, phases follow each other to create a progressive revelation. Something clicks inside. You can’t see it, but in the darkness, everything changes, everything transforms. And it’s transformation, the toasting of an emotion: the unpredictable becomes possible.
Goals
- Create a unique and engaging concept
Accompany clients in creating a unique concept for their event, using powerful storytelling that captures attention and leaves a lasting impact. - Convey the client’s message creatively
Use storytelling to convey the client’s message creatively and effectively, transforming even the most common objects into powerful narrative symbols. - Make every event memorable
Ensure that every event is memorable and distinctive by building a meaningful narrative that resonates with the audience and reflects the client’s values.
Contents
The storytelling for the “Eclipse” event included choosing the toaster as a gadget, symbolizing transformation and change that occur during an eclipse. This everyday object was reinterpreted through a narrative that revealed a deep and unexpected meaning, turning the ordinary into extraordinary.
The postcard distributed during the event explained this choice, linking the experience of toasting bread with the process of inner change that an eclipse can trigger. The metaphor of toasting as transformation made the concept tangible and easily understandable for all participants, creating an emotional connection with the event.
Results
Newton has once again demonstrated that there is no story impossible to tell. Thanks to our innovative approach, every event becomes an opportunity to create a unique and engaging experience, capable of leaving a lasting impression.
